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Mark Choey

HighNote Labs

Mark Choey

Founder, HighNote Labs

Mark is founder of HighNote Labs, a software company dedicated to providing innovative tools for the real estate brokerage industry. His prior experience as top producing real estate agent, to team leader, to brokerage founder, computer engineering, design, and product management gives him unique insights into what makes for great software for real estate.

Mark co-founded Climb Real Estate, a San Francisco Bay Area-based real estate brokerage known for its innovative business model and technology offerings. Mark led the business strategy and development of CLIMB since its inception in 2007 as a sales group then later as an independent brokerage in 2010 all the way to acquisition by NRT, the nation’s largest real estate brokerage in 2016. Today, CLIMB is recognized among the top real estate brokerages in the San Francisco Bay Area and nationally recognized as a leader in innovation, marketing and technology. While at Climb, Mark also founded Climb Labs (, the innovation arm of Climb Real Estate focused on new ideas in the real estate brokerage space.

Mark also founded the original real estate blog focused on San Francisco New Developments,, and has been among the top ranked agents in real estate


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